We combine two of the most advanced recruitment methods: River sample) and an online probability panel. Both methods have their advantages and allow maximum accurately reach almost any audience in the shortest possible time.
Methods
250 millionrespondents
worldwide
Flow sampling PlatPoll (riversampling)
Methodology for conducting online research, when respondents are taken not from a database (panel), but are attracted in real time among Internet users specifically for this survey.
The river has two significant differences from panels
- Involving respondents from all over the web, not from a pre-selected database (panel)
- Prescreening during the survey, not before the survey (so-called profiling panel questionnaires)
350 thousandrespondents
in Russia
Panel PlatOpros
Database of selected respondents who consented to regular participation in future online research.
Participants register on special Internet portals, answering a series of questions, usually revealing their socio-demographic portrait and consumer preferences.
Subsequently, this information is used to target online surveys to the desired target group.
When we combine two methods
100%
When is it better to online panel
- Representative monthly OMNIBUS PLATOPROS
- Strictly balanced sample representing the population of the country. Questions for different content topics. The panel allows you to save in this situation
60%/40%
Combination of methods
- Survey of customers of a large grocery store chain
- About 60% of respondents from large cities are collected by the online panel method. Small towns and individual income groups are collected by the river method, since these groups are usually not in panels. Results are combined and normalized
100%
When is the best river
- Survey of self-employed entrepreneurs on registration and taxation
- The group is not present in bulk in panels. Additionally, respondents are given an answer about leaving taxation, which can give honest answers only with complete anonymity of respondents. River reaches any small group and ensures complete anonymity and honesty of responses
How it works
An electronic survey questionnaire programmed on our platform is sent
Panel PlatOpros
350 thousand respondents in Russia
- The questionnaire is sent to the required users who have the PlatPoll mobile application installed, as well as by e-mail
- The user receives a push notification that a new survey is available and fills out her on your smartphone
- The application is available for all Android and IOS smartphones
- Online analytics system for recruiting respondents simultaneously using two methods
- Semi-automatic system for distributing questionnaires among respondents between methods
Flow sampling PlatPoll (riversampling)
250 million respondents in the world
- Respondents are attracted in real time on thousands of online platforms among the desired survey target audience
- Banners, pop-ups, invitations to take part in the survey appear in search engines, news portals, games, blogs and other sites.
- The user follows the link, gets to the questionnaire and fills it out
Respondents' answers are collected in a single database of research results
Why we combine 2 technologies at once
Characteristics of methods
Panel
River
Deadlines for collecting responses
Panel>
Fast. Respondents in the panel actively fill out questionnaires, because the entire infrastructure is configured (mailing lists, push notifications)
River
Very fast. High speed is ensured by a large number of respondents.
Results Accuracy
Panel>
High. Used in accordance with ESOMAR.
River
High - confirmed by the ESOMAR code and comparison of results with panel data.
Sample size
Panel>
The largest panels in the Russian Federation are less than 1 million people.
River
The inline sample audience is all Internet users. This is more than 95 million people.
Technology Fame
Panel>
High. Many researchers use it as the main method for quantitative research.
River
Low. Due to the fact that the technology is new, many ricers treat it with caution.
Motivation for the participation of respondents in surveys
Panel>
Respondents receive money for participation, the risks of motivated answers increase.
River
The main motivation is self-interest, so you can get clean data from unique respondents.
Representativeness
Panel>
Due to the limited number of respondents, highly representative results are achieved for large target groups (population of the Russian Federation), while low representative results are achieved for narrow target groups (general practitioners).
River
Due to the unlimited number of respondents, high representativeness for both large and small sample populations
Sampling Limits
Panel>
They do not cover respondents from settlements with a population of less than 100,000 people. Some groups of respondents may be completely absent from online panels.
River
Any locality is available. It is possible to recruit respondents for very narrow interests or characteristics. All target groups are available.
Selection of respondents
Panel>
They are taken from their own databases of respondents. The database includes those who want to participate in regular surveys.
River
Attracted with the help of banners and advertising via the Internet. They are invited to study for each specific survey. Respondents are always new and unique.
Who is suitable for
Which poll would you like to run?
- Marketing Survey
- Public Opinion Poll
- Theme panels