We combine two of the most advanced recruitment methods: River sample) and an online probability panel. Both methods have their advantages and allow maximum accurately reach almost any audience in the shortest possible time.
Main page Methods
We combine two of the most advanced recruitment methods: River sample) and an online probability panel. Both methods have their advantages and allow maximum accurately reach almost any audience in the shortest possible time.
Methodology for conducting online research, when respondents are taken not from a database (panel), but are attracted in real time among Internet users specifically for this survey.
The river has two significant differences from panels
Database of selected respondents who consented to regular participation in future online research.
Participants register on special Internet portals, answering a series of questions, usually revealing their socio-demographic portrait and consumer preferences.
Subsequently, this information is used to target online surveys to the desired target group.
350 thousand respondents in Russia
250 million respondents in the world
Characteristics of methods
Panel
River
Deadlines for collecting responses
Panel>
Fast. Respondents in the panel actively fill out questionnaires, because the entire infrastructure is configured (mailing lists, push notifications)
River
Very fast. High speed is ensured by a large number of respondents.
Results Accuracy
Panel>
High. Used in accordance with ESOMAR.
River
High - confirmed by the ESOMAR code and comparison of results with panel data.
Sample size
Panel>
The largest panels in the Russian Federation are less than 1 million people.
River
The inline sample audience is all Internet users. This is more than 95 million people.
Technology Fame
Panel>
High. Many researchers use it as the main method for quantitative research.
River
Low. Due to the fact that the technology is new, many ricers treat it with caution.
Motivation for the participation of respondents in surveys
Panel>
Respondents receive money for participation, the risks of motivated answers increase.
River
The main motivation is self-interest, so you can get clean data from unique respondents.
Representativeness
Panel>
Due to the limited number of respondents, highly representative results are achieved for large target groups (population of the Russian Federation), while low representative results are achieved for narrow target groups (general practitioners).
River
Due to the unlimited number of respondents, high representativeness for both large and small sample populations
Sampling Limits
Panel>
They do not cover respondents from settlements with a population of less than 100,000 people. Some groups of respondents may be completely absent from online panels.
River
Any locality is available. It is possible to recruit respondents for very narrow interests or characteristics. All target groups are available.
Selection of respondents
Panel>
They are taken from their own databases of respondents. The database includes those who want to participate in regular surveys.
River
Attracted with the help of banners and advertising via the Internet. They are invited to study for each specific survey. Respondents are always new and unique.
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Information Gathering
Poll Request
Which poll would you like to run?
Collection of information
Survey Application
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Choose a target
Sample size (persons)
Select a geography
Number of questions in the form
Cost
Collection of information
Survey Application
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Information gathering
Survey Request
Which poll would you like to run?
Information gathering
Survey Request
Your application has been successfully sent.
Our managers will contact you shortly